What are the keys to executing a successful birthday party?

We’ve discovered 6 common strategies from our research involving hundreds of bowling centers and FECs:

1. Safety first. Be proactive, not reactive.

2. Provide suitable entertainment programming and review it for appropriateness.

3. Engage and participate. Use novelty dances, host contests, create schedules and more.

4. Show customer appreciation. When shown appreciation, customers most often respond with recognition.

5. Provide a consistent experience. If you can’t measure it, you can’t manage it.

6. Market, market, market! Share the benefits reaped from your company’s party processes.

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